Affinity Groups

— INNOVATIVE INSURANCE SOLUTIONS

Sponsored programs

Customized insurance for franchises, associations, clubs, trade groups, & more.

Tailored insurance solutions

The Lockton Affinity team underwrites, distributes and services specialty insurance products that fall outside standard markets. This includes building customized insurance solutions for affinity groups, associations, franchises and non-profits and administering millions of transactions for PEOs, risk purchasing groups and captives.

Contact our team to build a unique insurance solution, tailored to your needs.

Specialized expertise. Dedicated teams.

Lockton Affinity’s in-house solutions provide unique features to ensure program longevity and add real value for your group.

  • Our IT department can develop a custom online insurance experience, including online apply-to-bind customer journeys, customer account management portals, and integration with program sponsor's existing systems.

  • Our underwriting team has delegated authority to bind policies on behalf of our carrier partners, streamlining the insurance buying process for insureds.

  • Our backroom administration team can automate and service your group’s high-volume insurance transactions like certificate and policy issuance, ID card generation and billing.

  • A dedicated team of licensed and trained service experts provide your group with personalized attention and service. Our teams meet the highest service expectations and real people answer the phones, adding a much-needed personal touch to insurance.

  • Our full-service marketing team helps reinforce the value of the insurance program to your group, strengthening your organization’s value proposition.

Areas of Expertise 

Sponsored programs - We’ve built unique, lasting insurance programs for hundreds of affinity partners over the past three decades.

  • COMMERCIAL AUTO

Transportation

  • FINANCIAL SERVICES

Financial advisors

  • FITNESS AND WELLNESS

Fitness and wellness groups

  • FRANCHISE SYSTEMS

Hotels and hospitality

Quick service restaurants

Retail businesses

Other franchise systems

  • GROUP BENEFITS

Group benefits

  • HEALTHCARE

Allied health professionals

  • HOME CARE

Home care businesses

  • NON-PROFIT ORGANIZATIONS

National non-profit organizations

Fraternal organizations

  • OUTDOOR/RECREATIONAL

Outdoor enthusiasts

Outdoor/recreational businesses

Motorsports enthusiasts

  • PROFESSIONAL ASSOCIATIONS

Optometrists

Orthodontists

Photographers

Physicians

  • PROFESSIONAL ENTITIES

Architects and engineers

Law firms and bar associations

  • SMALL BUSINESSES

Automotive aftermarket

Inventory dealers

Other small businesses

Latest news & insights

Lockton offers a regular cadence of free webcasts, in which our compliance experts weigh in on a range of pressing issues and changes under the Employee Retirement Income Security Act (ERISA).Amidst continuous change, upcoming ERISA compliance webcasts keep employers in the know

Amidst continuous change, upcoming ERISA compliance webcasts keep employers in the know

article
This year has been an eventful one so far for health and welfare compliance, with a new presidential administration, the sweeping One Big Beautiful Bill Act, and several Supreme Court decisions, to name a few. For plan sponsors, it can be a lot to unpack. That ...
Read moreAmidst continuous change, upcoming ERISA compliance webcasts keep employers in the know

Lockton Appoints Three Executives to Lead U.S. Marine Practice

– Lockton, the world's largest privately held insurance brokerage, is pleased to announce the appointments of Anita Farmer, Rob Cairo and Jana Byron to newly created positions as practice leaders within the firm’s U.S. Marine Practice. Farmer and Cairo have been named U.S. Cargo & Logistics Practice Leaders, and Byron has been named U.S. Marine Risks & Liability Practice Leader. These appointments underscore the firm’s commitment to continuously deepening its marine expertise in order to best serve clients’ industry-specific needs. – Lockton, the world's largest privately held insurance brokerage, is pleased to announce the appointments of Anita Farmer, Rob Cairo and Jana Byron to newly created positions as practice leaders within the firm’s U.S. Marine Practice. Farmer and Cairo have been named U.S. Cargo & Logistics Practice Leaders, and Byron has been named U.S. Marine Risks & Liability Practice Leader. These appointments underscore the firm’s commitment to continuously deepening its marine expertise in order to best serve clients’ industry-specific needs.

Managing fiduciary liabilities as plan investment options grow

A recent executive order seeks to reshape the retirement landscape by opening the door to alternative assets for 401(k) and defined contribution plan participants. While the move promises long-term gains, it also introduces new complexities and risks. A recent executive order seeks to reshape the retirement landscape by opening the door to alternative assets for 401(k) and defined contribution plan participants. While the move promises long-term gains, it also introduces new complexities and risks.

2025 Cyber Claims Update

Explore our midyear 2025 cyber claims update for more insights on the biggest drivers of cyber claims activity today. Explore our midyear 2025 cyber claims update for more insights on the biggest drivers of cyber claims activity today.
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