Affinity Groups

— RISK MANAGEMENT

Insurance for affinity groups

Customized insurance for franchises, associations, clubs, trade groups, & more.

Group insurance is our specialty

At Lockton Affinity, our focus is affinity groups. We specialize in providing insurance for franchises, non-profits, professional organizations, trade groups and associations. 

Change sentence to read "Groups like yours call on us to create all-encompassing, innovative insurance solutions exclusive to their individual groups. Our team delivers comprehensive, uniquely customized plans that provide what you need — the best protection and rates for your members, while helping you create a benefit for membership recruitment. 

We make it our business to understand yours

You face enormous challenges trying to initiate an all-encompassing member insurance program. We dig deep to learn the ins and outs of your specialty, your organization and your members. Then we make the transition simple by delivering an unparalleled level of guidance and service.  

As the world’s largest privately held, independent insurance broker, we answer to no one but our clients. Unconstrained by the rigidness commonly associated with our industry, we challenge the norms of what a brokerage can be. We are creative thinkers who are empowered to do what’s best for our clients at all times. 

Working with groups like yours is all we do. We tailor, implement and manage your program so you don’t have to. You avoid the headaches and complications, allowing your staff to focus on the important business of their business/focus on what they need to do. 

Our primary objective is to help you improve your value proposition — to help you increase membership recruitment, retention, loyalty and member satisfaction. We will think big, tailor solutions to fit your needs, build on past successes, and we will not stop until you have what you need to make your business successful.

Areas of Expertise 

We work with you to develop a customized group insurance program and options configured to satisfy your members’ diverse needs—all in one place.

  • Accountants

  • Architects/Engineers

  • Attorneys/Law Firms

  • Commercial Cleaning

  • Common-Cause Groups

  • Handyman

  • Counselors/Therapists

  • Credit Unions

  • Defense Base Act (DBA)/International Contractors

  • Financial Professionals

  • Fitness Facilities

  • Fitness Professionals

  • Franchises

  • Fraternal Organizations

  • Healthcare and Medical  Professionals

  • Home Health Care/Senior Care

  • Inventory Insurance

  • Motorsports and Track

  • Non-profit Groups

  • Nurses

  • Optometrists

  • Professional Photographers

  • Quick Printers

  • Real Estate Agents

  • Restaurants (Quick-Service)

  • Small Business/Retail

  • Transportation

  • Wellness Franchises

Latest news & insights

The exponential growth and reach of social media have given consumer brands new platforms to engage with existing clients as well as to expand their client base. It can, sometimes in conjunction with partnerships with influencers, enable brands to target specific consumer groups and re-shape the image of products and brands. However, social media has also amplified the potential negative effects that statements or events can have on a company’s reputation, both in terms of frequency as well as severity.Addressing the reputational risk social media creates for consumer brands

Addressing the reputational risk social media creates for consumer brands

article
The exponential growth and reach of social media have given consumer brands new platforms to engage with existing clients as well as to expand their client base. It can, sometimes in conjunction with partnerships with influencers, enable brands to target speci ...
Read moreAddressing the reputational risk social media creates for consumer brands

Lockton Welcomes Alex Hood as Client Advocate

Lockton Companies, the world’s largest independent insurance brokerage firm, hired Alex Hood to be a Client Advocate of People Solutions for Lockton’s Founders Series region, based in Kansas City with offices in Iowa, Michigan, Minnesota and Nebraska. Lockton Companies, the world’s largest independent insurance brokerage firm, hired Alex Hood to be a Client Advocate of People Solutions for Lockton’s Founders Series region, based in Kansas City with offices in Iowa, Michigan, Minnesota and Nebraska.

How Much is Enough? Revisiting excess casualty limits

2019 marked the beginning of an increasingly turbulent marketplace for excess casualty. Amid market corrections, the pandemic, and economic upheaval, many organizations made the decision to purchase less limit, despite growing exposure in the form of more frequent and severe liability losses.2019 marked the beginning of an increasingly turbulent marketplace for excess casualty. Amid market corrections, the pandemic, and economic upheaval, many organizations made the decision to purchase less limit, despite growing exposure in the form of more frequent and severe liability losses.

Recent events create volatility for terrorism insurance

The global terrorism and political violence market has experienced increased volatility in recent years. Civil unrest in Chile, Hong Kong and South Africa generated significant losses. This was further compounded by the Russian invasion of Ukraine. In response, the market hardened quickly: insurers pushed for higher rates to offset losses, imposed more restrictive terms and adjusted their risk selection approach. Sublimits that had been available for extensions like “contingent business interruption”, “unnamed suppliers”, “service interruption” and “miscellaneous unnamed locations” were commonly excluded, as renewal negotiations became more protracted.The global terrorism and political violence market has experienced increased volatility in recent years. Civil unrest in Chile, Hong Kong and South Africa generated significant losses. This was further compounded by the Russian invasion of Ukraine. In response, the market hardened quickly: insurers pushed for higher rates to offset losses, imposed more restrictive terms and adjusted their risk selection approach. Sublimits that had been available for extensions like “contingent business interruption”, “unnamed suppliers”, “service interruption” and “miscellaneous unnamed locations” were commonly excluded, as renewal negotiations became more protracted.
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