Lockton Affinity designs and services customized insurance solutions for associations, franchises, nonprofits, and small businesses. As a leading insurance brokerage, we build tailored personal insurance and business coverage programs that go beyond standard markets.

— INNOVATIVE INSURANCE SOLUTIONS

Sponsored programs

Customized insurance for franchises, associations, clubs, trade groups, & more.

Tailored insurance solutions

The Lockton Affinity team underwrites, distributes and services specialty insurance products that fall outside standard markets. This includes building customized insurance solutions for affinity groups, associations, franchises and non-profits and administering millions of transactions for PEOs, risk purchasing groups and captives.

Contact our team to build a unique insurance solution, tailored to your needs.

Specialized expertise. Dedicated teams.

Lockton Affinity’s in-house solutions provide unique features to ensure program longevity and add real value for your group.

  • Our IT department can develop a custom online insurance experience, including online apply-to-bind customer journeys, customer account management portals, and integration with program sponsor's existing systems.

  • Our underwriting team has delegated authority to bind policies on behalf of our carrier partners, streamlining the insurance buying process for insureds.

  • Our backroom administration team can automate and service your group’s high-volume insurance transactions like certificate and policy issuance, ID card generation and billing.

  • A dedicated team of licensed and trained service experts provide your group with personalized attention and service. Our teams meet the highest service expectations and real people answer the phones, adding a much-needed personal touch to insurance.

  • Our full-service marketing team helps reinforce the value of the insurance program to your group, strengthening your organization’s value proposition.

Areas of Expertise 

Sponsored programs - We’ve built unique, lasting insurance programs for hundreds of affinity partners over the past three decades.

  • COMMERCIAL AUTO

Transportation

  • FINANCIAL SERVICES

Financial advisors

  • FITNESS AND WELLNESS

Fitness and wellness groups

  • FRANCHISE SYSTEMS

Hotels and hospitality

Quick service restaurants

Retail businesses

Other franchise systems

  • GROUP BENEFITS

Group benefits

  • HEALTHCARE

Allied health professionals

  • HOME CARE

Home care businesses

  • NON-PROFIT ORGANIZATIONS

National non-profit organizations

Fraternal organizations

  • OUTDOOR/RECREATIONAL

Outdoor enthusiasts

Outdoor/recreational businesses

Motorsports enthusiasts

  • PROFESSIONAL ASSOCIATIONS

Optometrists

Orthodontists

Photographers

Physicians

  • PROFESSIONAL ENTITIES

Architects and engineers

Law firms and bar associations

  • SMALL BUSINESSES

Automotive aftermarket

Inventory dealers

Other small businesses

Backroom administration We build automated, scalable, efficient processing solutions to service your high-volume insurance transactions like certificate and policy issuance, ID card generation, billing and other related policy documentation.

  • Professional Employer Organizations (PEOs)

  • Agency captives and risk purchasing groups

  • Carriers

  • Anyone with a high volume of insurance-related transactions

Latest news & insights

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Cyber insurance war exclusions, explained Recent events in the Middle East have left organizations confronting how geopolitical crises can translate into heightened cyber risk. Periods of armed conflict are often accompanied by increased malicious cyber events ...
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Staying uniquely human against an AI backdrop

HR leaders at Lockton’s People Solutions Forum explored how AI, human-centered leadership, and regenerative work models can reduce burnout, strengthen engagement, and improve retention in an evolving workplace. HR leaders at Lockton’s People Solutions Forum explored how AI, human-centered leadership, and regenerative work models can reduce burnout, strengthen engagement, and improve retention in an evolving workplace.

Why executive security should be top-of-mind for digital asset companies

On 6 November 2024, kidnappers in Toronto forced Dean Skurka into a vehicle during rush hour at a downtown intersection near the National Ballet of Canada. Kidnappers later released Skurka, the CEO of cryptocurrency firm WonderFi, after receiving a ransom of $720,660. Skurka emerged from the ordeal uninjured, but his plight illustrates the growing risk of harassment, extortion, and kidnapping that executives face, particularly for those who work in the digital asset sector. Safety threats are not limited to executives in just one or a few industries. However, as digital assets have gained visibility in recent years, criminals increasingly view the sector as a ripe opportunity for ill-gotten financial gain. That means digital asset companies must reassess several protocols, ranging from their physical and digital security measures to when and how often executives surface in public settings, and even how often they use social media.On 6 November 2024, kidnappers in Toronto forced Dean Skurka into a vehicle during rush hour at a downtown intersection near the National Ballet of Canada. Kidnappers later released Skurka, the CEO of cryptocurrency firm WonderFi, after receiving a ransom of $720,660. Skurka emerged from the ordeal uninjured, but his plight illustrates the growing risk of harassment, extortion, and kidnapping that executives face, particularly for those who work in the digital asset sector. Safety threats are not limited to executives in just one or a few industries. However, as digital assets have gained visibility in recent years, criminals increasingly view the sector as a ripe opportunity for ill-gotten financial gain. That means digital asset companies must reassess several protocols, ranging from their physical and digital security measures to when and how often executives surface in public settings, and even how often they use social media.

5 Things to Watch in Food and Agriculture: April 2026

Geopolitical conflict in the Strait of Hormuz is driving fertilizer shortages, energy shocks, packaging inflation, and rising war‑risk insurance costs across global supply chains.Geopolitical conflict in the Strait of Hormuz is driving fertilizer shortages, energy shocks, packaging inflation, and rising war‑risk insurance costs across global supply chains.
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Key Lockton Affinity Contacts

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Patrick O’Farrell

President, Lockton Affinity
POfarrell@LocktonAffinity.com
+1 913 652 7578

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Joe Ziegler

Chief Operations Officer, Lockton Affinity
JZiegler@LocktonAffinity.com
+1 913 652 7668

General Inquiries

Get In Touch

Info@LocktonAffinity.com