Affinity Groups

— INNOVATIVE INSURANCE SOLUTIONS

Sponsored programs

Customized insurance for franchises, associations, clubs, trade groups, & more.

Tailored insurance solutions

The Lockton Affinity team underwrites, distributes and services specialty insurance products that fall outside standard markets. This includes building customized insurance solutions for affinity groups, associations, franchises and non-profits and administering millions of transactions for PEOs, risk purchasing groups and captives.

Contact our team to build a unique insurance solution, tailored to your needs.

Specialized expertise. Dedicated teams.

Lockton Affinity’s in-house solutions provide unique features to ensure program longevity and add real value for your group.

  • Our IT department can develop a custom online insurance experience, including online apply-to-bind customer journeys, customer account management portals, and integration with program sponsor's existing systems.

  • Our underwriting team has delegated authority to bind policies on behalf of our carrier partners, streamlining the insurance buying process for insureds.

  • Our backroom administration team can automate and service your group’s high-volume insurance transactions like certificate and policy issuance, ID card generation and billing.

  • A dedicated team of licensed and trained service experts provide your group with personalized attention and service. Our teams meet the highest service expectations and real people answer the phones, adding a much-needed personal touch to insurance.

  • Our full-service marketing team helps reinforce the value of the insurance program to your group, strengthening your organization’s value proposition.

Areas of Expertise 

Sponsored programs - We’ve built unique, lasting insurance programs for hundreds of affinity partners over the past three decades.

  • COMMERCIAL AUTO

Transportation

  • FINANCIAL SERVICES

Financial advisors

  • FITNESS AND WELLNESS

Fitness and wellness groups

  • FRANCHISE SYSTEMS

Hotels and hospitality

Quick service restaurants

Retail businesses

Other franchise systems

  • GROUP BENEFITS

Group benefits

  • HEALTHCARE

Allied health professionals

  • HOME CARE

Home care businesses

  • NON-PROFIT ORGANIZATIONS

National non-profit organizations

Fraternal organizations

  • OUTDOOR/RECREATIONAL

Outdoor enthusiasts

Outdoor/recreational businesses

Motorsports enthusiasts

  • PROFESSIONAL ASSOCIATIONS

Optometrists

Orthodontists

Photographers

Physicians

  • PROFESSIONAL ENTITIES

Architects and engineers

Law firms and bar associations

  • SMALL BUSINESSES

Automotive aftermarket

Inventory dealers

Other small businesses

Latest news & insights

Since taking office, President Trump has swiftly imposed broad and costly tariffs on countries around the world – significantly impacting the global economy. The consequences for the insurance industry and commercial insurance buyers are broad and deep.New tariffs, new risks: How businesses can respond

New tariffs, new risks: How businesses can respond

article
Since taking office, President Trump has swiftly imposed broad and costly tariffs on countries around the world – significantly impacting the global economy. Against this backdrop, many Americans are thinking about the immediate personal impacts on their perso ...
Read moreNew tariffs, new risks: How businesses can respond

2025 Lockton National Benefits Survey

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For many brands, social media has become an indispensable marketing and communications tool. In choosing to go all-in on social media, however, businesses must also contend with its myriad risks. General liability (GL) insurance, and cyber and media liability insurance can provide needed protection from social media risk.For many brands, social media has become an indispensable marketing and communications tool. In choosing to go all-in on social media, however, businesses must also contend with its myriad risks. General liability (GL) insurance, and cyber and media liability insurance can provide needed protection from social media risk.

Lockton Appoints Chris DiLullo as U.S. Industry Practices Leader

Lockton, the world’s largest privately held independent insurance brokerage, has named Chris DiLullo as its first U.S. Industry Practices Leader, underscoring the firm’s commitment to delivering specialized, industry-leading solutions that help clients thrive in today’s dynamic risk landscape. Lockton, the world’s largest privately held independent insurance brokerage, has named Chris DiLullo as its first U.S. Industry Practices Leader, underscoring the firm’s commitment to delivering specialized, industry-leading solutions that help clients thrive in today’s dynamic risk landscape.
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