LONDON, 9th September – Lockton, the world’s largest independent insurance broker, has launched Flex IQ (opens a new window) - a first-of-its-kind research and insight tool designed to transform how UK organisations choose their flexible benefits platforms.
Flex IQ is an independent, user-driven proposition that helps businesses compare and evaluate software solutions across major UK benefits providers, based on real-world user experience rather than sales-led demos or vendor claims. Developed with user research specialists BehindLogin (opens a new window), it captures feedback from administrators and employees, distilling it into clear, objective insights. These are then enhanced with expert analysis and interpretation from Lockton to support confident, informed decisions.
“For too long, HR teams have been expected to make six-figure platform decisions based on sales materials and feature lists,” said Jeff Fox, Strategic Consulting Lead at Lockton. “When platforms underdeliver, it’s HR that ends up facing buyer’s remorse and picking up the pieces. Flex IQ is about giving buyers confidence, clarity and the power to choose better.”
“In a market where benefits platforms differ widely in usability, features, and support, comparison isn’t just useful - it’s essential. Flex IQ helps HR teams cut through sales spin to make choices that truly fit their needs and avoid costly mistakes.”
The flexible benefits technology market is under strain. Research shows that 85% (opens a new window) of organisations with global populations currently lack a benefits platform, yet over 75% are now considering adoption. With high switching costs, long contract cycles, and minimal transparency, many clients and prospects have told Lockton’s People Solutions (opens a new window) team that they are experiencing what amounts to buyer’s remorse. They’ve expressed frustration with costly admin burdens, disengaged users, and outdated tools that no longer serve the business or its people.
Flex IQ addresses this challenge through three core modules:
FlexMetrics - Verified scores and rankings based on real user data
Using BehindLogin’s rigorous research, we evaluate and rank providers by actual user satisfaction and admin efficiency - showing what platforms promise versus what they deliver.FleXperience - In-depth insights into employee and HR platform experiences
What’s it really like to use these platforms? BehindLogin’s analytics reveal what users love, dislike, and wish for - helping you understand the real employee and HR experience.
FlexLens - Expert analysis aligning platform data with your benefits strategy
What does the data mean for your business? Our consultants translate insights into actionable options - helping you make confident, strategic decisions that benefit your people and organisation.
Unlike brokers with tied platform arrangements, Lockton is committed to maintaining its full independence, offering clients a clear, agnostic view of the market and always centred on client’s best interests.
“Our clients are telling us they feel locked in, let down, and unsure what ‘good’ really looks like anymore,” added Fox. “Flex IQ puts the end-user back at the centre of the decision-making process. It’s the lens the market has been missing.”
Flex IQ is now available to existing Lockton clients, with broader market access launching the coming months.
NOTES TO EDITORS
For more information or media enquiries, please contact:
EULOGY
Russell Lindsey
lockton@eulogy.co.uk (opens a new window)
ABOUT LOCKTON
What makes Lockton stand apart is also what makes us better: independence. Lockton’s private ownership empowers its 13,100+ Associates doing business in more than 155+ countries to focus solely on clients’ risk and insurance needs. With expertise that reaches around the globe, Lockton delivers the deep understanding needed to accomplish remarkable results. For more information, visit www.lockton.com. (opens a new window)
About BehindLogin
BehindLogin is a pragmatic and agile team with decades of commercial experience across strategy, product, research, and design for start-ups, scale-ups, and enterprise organizations. Founded in 2021, we are passionate about leveraging cutting-edge technology to improve people’s lives and empower businesses to exceed their goals. BehindLogin was created to eliminate the risks and challenges of in-house competitor research. We offer two core services: a Research Consultancy that reveals the UX/UI of digital products, and a Radar Subscription that tracks the evolution of these products over time.
For more information, visit www.behindlogin.com (opens a new window)