Online Tracking Practices Under Fire: How to stay out of class actions & data protection enforcement actions

Class actions regarding the use of cookies, tracking pixels and other online tracking technologies on websites are one the rise and represent a serious litigation threat for businesses across several industries. Plaintiffs maintain that by using these tools, often provided by third-party service providers, companies are improperly disclosing personal information.

In this new report, Lockton’s Cyber & Technology Practice — in conjunction with the law firm Holland & Knight — explains the legal theories being used by class-action plaintiffs’ attorneys, their potential consequences, ways to reduce the risk of being a target and the ability of insurance to cover this range of risks.

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